Where are you?

Where is your business, how do customers get in touch with you? Going back to fundamentals - the internet is not for a bunch of geeks and hackers, its very much mainstream and its a communication highway.

Communication is a two way thing. You may be communicating with your customers via your website, or at least you are providing a message, how well you do that and the response you get turns it from a message to communication. One of the simplest, easiest things you can do to encourage communication on your website is to make your contact details easy to find.

Email, fax, telephone or even a letter - each person, each of your customers will have their own personal preference for contact. You could put your contact details on every page or you could have a prominent link in your menu/navigation that says something simple like "Contact Us". Use a phrase like "Location" or "Info Centre" and you could confuse your website visitor and make them stop and think about how to contact you - in that moment you may lose them, another business like yours is only a click away. Use a phrase that everyone understands like "Contact Us" or "Get in Touch" a phrase so common on the internet that people don't need to think about it and you are the business that receives the lead.

Having all your contact details on your website and making them easy to find enables more people to communicate with you - more leads from your website which in turn leads to more sales.

How keywords attract customers to your website

It is critical for small businesses to have a website, but building a site is only half the battle. You must also attract customers.

One way to draw customers is to have a high listing on search engines. You want your site to appear in the first few results when potential customers do web searches related to your business. Optimising your website for your keywords is the best use of your time and money, heres how:

Which keywords?
Keywords are the search terms customers use to find you. Getting a high listing with popular keywords is difficult because there's a lot of competition for them, instead choose narrow, focused search terms.
For suggestions on keywords try Yahoo's overture tool http://inventory.overture.com/d/searchinventory/suggestion

Use product type, people search by product type rather than brand so if you are selling Masport lawnmowers use lawnmowers rather than Masport in your keywords.

Try location, you may want to optimise by location. If you sell lawnmowers locally then use "wellington lawnmowers" as your keywords

Using your keywords
Use your keywords in your page text. Don’t go overboard, remember people will be reading the page along with search engines. Keywords placed in the following locations on your page are given emphasis by search engines

• the title meta-tag
• description meta-tag
• -h1- page heading
• the first paragraph
• headings
• bullet points
• the last paragraph
  

Monitor how you are doing on the search engines and be patient as it can take a few months to see results. You will need to keep tweaking your website because search engines change their algorithms and as other webpages get higher rankings yours will be pushed down.

Try these simple things on your website and see your website listing soar!

Why does my website look different on my Mums computer?

Mum may have an older computer than you or she may have a state of the art modern computer with all kinds of fancy bells and whistles. Either way chances are your website will look different when you view it on her computer.

Heres some background on why. . . .

Did you know that you can set-up your browser to display things the way you prefer them to be displayed?
At times it may not seem so, but you have control, you are in charge and you can set how you experience the internet - you, the end user or website visitor - control your own experience of the internet. Even if you adhere to the defaults set-up when your computer was delivered there will be enormous variation in

• How your monitor renders text
• How your monitor renders colour

You can also choose to:

• Set minimum font sizes so all the text on websites displays bigger
• Use an older browser like IE6 or IE5.5 both of which veer widely away from the world wide web standards in the way they render pages
• Use a Mac or a PCAdjust your monitor colours to suit yourself
• Turn off images and navigate/use a website in text only mode

The resolution settings of your monitor can also affect the display. Common settings are 800, 1024 or 1280 pixels wide, but there are many other options and your site may end up scrunched together or spread out, depending on Mums setting.

But the Font's different and I want it the same - can't you FIX it!
Different computers use different fonts and sets of fonts. Macintoshes have different fonts to PCs'. Some fonts are universal most are not. For example many people use Verdana , thinking it universal, most PCs' come with Verdana but older Macintosh computers did not!

What we do
We set fonts up in families or groups so if the first font in the family is not available on your visitors computer then the browser will look for the next one in line. i.e. a common font style for us to set up is: font-family: verdana, helvetica, arial, sans-serif - here we are telling the browser or computer to use Verdana if its available, otherwise try Helvetica and then Arial finally if none of the others are available just display the text in any sans-serif font.

We use standard fonts like Verdana or Arial whenever possible to ensure we get the most consistent result for your website.

If your Mum has a stoneage PC she may not have Verdana and no Helvetica ... your website may start to look quite different. For websites where this is important we can make special allowances for the huge variety in monitors/computers etc.

What about the difference in colour?
A tiny minority of older computers can only display 256 different colours - if Mum has an old computer that cannot display millions of colours then your website colours will morph to what the browser thinks is a good approximation of your colours and the results are sometimes aweful. More likely the difference is because your Mum has a different monitor (LCD vs CRT) or her monitor settings need adjusting.

Perhaps she is using a Mac, in which case the colours are reproduced slightly differently between a Macintosh and a PC.

What we do
Where possible we choose from the 216-colour web-safe palette for our colours Use white or black for the main content areaAccept that a minority of people may get a compromised experience of the site design

What else do we do?
We make the text on your website resizable so maybe Mum has taken advantage of this and has made the text bigger on your website - so she can read it!
Mum may be smarter than you (I know mine is!) and have changed her settings - theres a setting on her browser (and yours) that makes all the text on websites bigger. This makes her life easier but your website looks different.

So while your website may look different on different computers - we design to look great on them all.