Friday, December 02, 2005
There are three great reasons for this:
1) To keep the spiral branding when people are reading the Blog. Having invested in a custom built web site with a look and feel to represent your company it seems silly not to carry this look and feel through to your Blog.
2) Bringing the main navigation from the website into the Blog so users can efficiently access your site.
3) SEO (search engine optimisation). Modern search engines rely heavily on two things content and links. The content on your Blog although not as keyword rich as say a well-designed homepage is likely to contain many of the key words and phrases relevant to your business. Links between your Blog and your site will help improve the ranking of both as they are indexed.
Once it has been 'skinned' and linked the Blog can be treated as part of the companies' web site rather than a separate entity.
Something else worth mentioning is a feed from your Blog can be used to add some dynamic content to your home page which will keep the interest of both users and search engines. See the right hand column of www.spiral.co.nz/ for and example of this.
Thursday, December 01, 2005
To fix this and see the new page immediately, you need to clear or delete your temporary internet files. If you are using Internet Explorer simply click on the Tools button at the top of the screen then Internet Options then on the General tab half way down you will see, under the Temporary Internet Files heading, a button -> Delete Files - click this then go back and look at the web site - you should see the changes in place.
Sunday, November 27, 2005
And so 2 tips for running your Google Adwords campaign are to keep your daily budget capped to a low rate and review your campaigns regularly.
Tuesday, October 25, 2005
Tuesday, October 18, 2005
Monday, October 10, 2005
There is lots coming up for us at Spiral and much of it impacts, positively, on our clients. So first up is my committment to write, at least weekly to our blog and share with anyone interested what's happening. BTW (thats By The Way) the Dominion Post Mon 10 Oct has an article on blogs - go read.
Wednesday, September 28, 2005
It has a much improved editor. My turn at sending newsletters comes tomorrow and I'll keep you posted.
Friday, July 15, 2005
At our first project meeting today, Cain, Mary and Audrey defined our deliverables for Stage 1 of the project (and 'parked' a few readyfor stage 2!) and developed the first cut of our new and improved site menu.
The main outcome for users of Spiral's e-newsletter manager will be:
Refinement of the existing system to make managing your e-newsletters and mailing lists more intuitive.
Our project goals are to
- ensure a smooth transition for users of Spiral's e-newsletter by maintaining the overall navigation structure
- improve acccess to key functions by rationalising some menu items
- enhance the usefulness of the main console - currently called 'home'
- improve system help documentation
A targetted e-newsletter is a powerful marketing tool, delivering your message direct to your clients inbox. We'll be keeping you posted on our project to make Spiral's e-newsletter manager an even better solution for you to manage your e-newsletters and mailing lists.
Friday, June 03, 2005
Thursday, May 19, 2005
Thursday, April 07, 2005
trademe.co.nz was the top rated site in the survey. Read more»
Friday, March 11, 2005
Thursday, March 03, 2005
Friday, February 11, 2005
Thursday, February 10, 2005
It's whatever you want it to be
- a list of specials
- your latest news
- a personal/business diary
- a collection of links
- memo to the world
A blog is a web site, where you write stuff on an ongoing basis. New stuff shows up at the top, so your visitors can read what's new. Then they comment on it or link to it or email you. Or not.
Our blog is with blogger.com and we take an RSS feed from it to display on our web site.