Friday, July 11, 2008

Squeeze pages raise questions about ethics and blindness

remember the song "Mama's got a squeeze box, Daddy never sleeps at night" ? - the kids don't eat and the dog can't sleep!

Well now theres the Squeezepage! Squeeze pages are landing pages created to solicit opt-in email addresses from prospective subscribers. The goal of the page is to obtain the visitors email address.

Hyperlinks and navigation are almost always absent from squeeze pages - anything which distracts the visitor is avioded. Anything that takes the visitor away from this page is avoided - total focus is on obtaining that email address.

The method used for obtaining that elusive email address is to offer you something for free - information, access to content, secret passwords, whatever to give up your email and possibly get additional information.

I have seen many of these squeeze pages on the web and only this week found out what they are called which raises the question how do you find out about a trend or idea that you can observe and have no name for. Without a name the trend becomes blind to us - we can't search for it on Google. To not have the words to search for a trend or idea on Google ... now thats a scary thought!

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