Search Engine Optimisation in a Nutshell

Search engine optimisation is an art and a complicated one, but in a really over simplified nutshell. To be found on google:
Use the phrases you want to be found on in your content

To increase your rank on google:

• Use the phrases and variations of those phrases repeatedly in content and headings
• Get links in to your site preferably from sites that Google rates highly and if the text of the link (or to a lesser degree the content around it) contains your keyword phrase, even better
• Be around for a long time - google rates longevity

New server - true cloud computing

Most of what we do at Spiral, all that software development, happens out there in "the cloud".  This week we gave our customers the same dependability and flexibility enterprise applications enjoy by going truly, madly, deeply into the cloud with our new VMWare server.

VMWare enables us to virtualise our server. Virtualisation dramatically improves the efficiency and availability of resources and applications. Our server "sits" on a collection of pooled computing resources in the form of CPU, disk space and memory - between our server and the hardware is a 'hypervisor' layer that manages the server resources. Virtualisation is a proven software technology that is rapidly transforming the IT landscape and fundamentally changing the way that people compute. Today’s powerful x86 computer hardware was designed to run a single operating system and a single application. This leaves most machines vastly underutilised. Virtualisation lets us securely, share the resources of our physical environment with other organisations thus conserving the Earths energy.

Energy Savings

As a member of the Sustainable business network we are constantly looking for ways to reduce our impact on the environment. Virtualisation provides energy savings as high as 70-80% without sacrificing reliability.   Most servers today are in use only 5-15% of the time they are powered on, yet most x86 hardware consumes 60-90% of the normal workload power even when idle. VMware virtualization enables consolidation and increases utilisation of the hardware to as much as 85%. Read more on the VMWare website.

Flexibility

Virtualisation of a single server is just the beginning- we can build an entire virtual infrastructure, scaling across hundreds of interconnected physical computers and storage devices. We don’t need to assign servers, storage, or network bandwidth permanently to each application. Instead, our hardware resources are dynamically allocated when and where they’re needed within our private cloud. Our heavy use applications always have the necessary resources without wasting excess hardware that is only used at peak times.

Need more resources? we can expand "the cloud" with just a few simple commands to meet increased demand.

Cloud computing gives our customers the flexibility, availability and scalability they need to thrive.