Monday, May 17, 2010

Search Engine Optimisation in a Nutshell

Search engine optimisation is an art and a complicated one, but in a really over simplified nutshell. To be found on google:
Use the phrases you want to be found on in your content

To increase your rank on google:
  • Use the phrases and variations of those phrases repeatedly in content and headings
  • Get links in to your site preferably from sites that Google rates highly and if the text of the link (or to a lesser degree the content around it) contains your keyword phrase, even better
  • Be around for a long time - google rates longevity

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