Email list growth tactics - level of effectiveness

In March this year Marketing Sherpa published the results from a survey on the most effective email list growth tactics. This survey was conducted amongst 1,100 marketers, to gauge how important a variety of tactics were considered to be, from the point of view of their respective organizations. Here's what they found:

Getting people to sign up to your newsletter is about building trust and offering value - such as offering a download - not simply throwing up a form and hoping that people will stumble upon it.