Wednesday, September 05, 2012

Do you need a mobile website?

Spiral just recently created its first mobile site for a customer. It has been exciting for us as this is a great area to be working in. We can see so much potential for some of our customers. People are staying plugged into the web more and more. It is increasingly common for information to be accessed from a smartphone or tablet far from any traditional computers. The web is now in your pocket wherever you go.
Our latest creation
Why is a mobile site important to have? Well it depends on your business. The key advantage of a mobile site is always going to be its portability but equally important for good mobile access is its simplicity. It is never going to be more complex than a full website but it shouldn't be. It should be as simple as is can be while still maintaining the basic functionality you're aiming to achieve. One of the key limiting factors with mobile internet is the potentially low speed of the connection. The internet simply will not be as fast climbing up a cellphone signal as it is sprinting along a high speed broadband connection. So if your business would benefit from being more accessible for people on the go perhaps a mobile site would benefit you.

Looking quickly at the site Spiral has just recently created we can see these aspects at work here. NZRAB has a mobile site that is very simple but does exactly what needs doing. In this case a Real Estate Agent can easily check the credentials of an architect while on the go. Perhaps while showing or viewing a building. It is a great example of the benefits of having a simple, portable website that can be accessed easily. It is quick to load on any mobile device due to the streamlined design but it also conveys all of the information that it needs to.
A mobile website will be particularly useful if many of the people who will be looking at your site spend a lot of their time away from an office. It is great if providing access to a database is one of the key goals of your current website. The key of every mobile website is to be simple, easy to use and effective. Perhaps your current website works well on mobile devices and fits these three criteria. But if not then it might be something you should be looking into. Feel free to give us a call or send us an email if you're curious and would like to hear more.

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