Thursday, November 01, 2012

Why you should have team photos on your website.

In a busy world with so much going on it can be hard to keep even the most critical parts of your website up to date. Sections that seem less important often barely warrant a thought. Images of your team may seem to be a trivial addition and often the "About Us" section of your site can be sadly neglected.

However even some basic photos can make a real difference. The image below is of a long page cut into three that has tracked where the user's eyes have been looking. As you can see their interest is less and less as they go down the page but critically you can see that their eyes stop on almost every image on the page. The larger the dot the longer their eyes were fixed on that point. This user actually spent 10% more time looking at the photos than reading the bios.

People images are where the eye is spending much of its time.

Studies have shown that this kind of engagement only comes with photos of real people. Stock photos often will be completely ignored. The more time a user spends on your page, the more time they have to take in information and be convinced to buy your product / use your service. The longer a user is on your site the more likely they are to take the next step and contact you.

Team photos are a great chance for you to get some images on your site of real people. It will give users something to engage with when they visit your site and it will help to keep them on the site for longer.And by putting these photos in an "About Us" section, possibly with a few short bios you're also giving clients and potential clients a chance to get a feel for your staff. Don't neglect that poor section of your site any longer. "About Us" may be working harder for you than you think.

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