Business blogs can be very effective for marketing, PR and branding purposes. They help differentiate you in a crowded marketplace – especially if they create buzz, eliciting feedback and comments.
To promote your business, write about something you are passionate about, something related to your business, perhaps trends, latest releases or "how to" tips, this way you position yourself as the expert in your field. Write in a personal, maybe casual manner so that you can impart some of your personality through your blog then if people like what they read they will contact you for information or to leave feedback - now you’re doing business! Just remember to put your contact details in your blog profile.
You can write about anything you love - short stories about how you got to where you are now, case studies, snippets from your everyday experience in your industry, these all help establish your brand and promote your business.
If blogging sounds like something for your business you can be up and going in just minutes with the help of either of these two popular, easy to use websites - www.blogger.com or www.wordpress.com. It’s free, you can do it all online, there’s no technical stuff to get your head around and in just a few minutes you could be increasing the profile of your business – wouldn’t you like more buzz and customers!